How to Write a Design Brief: Giving Your Architect the Vision Without the Guesswork

How to Write a Design Brief: Giving Your Architect the Vision Without the Guesswork

A custom home is one of the most personal projects you’ll ever take on — and yet, many clients start the process unsure how to clearly communicate what they actually want.

That’s where a strong design brief comes in.

At Homes by Westgate, we use design briefs to understand your priorities, personality, and practical needs — before we ever put pen to paper. Whether you're detail-obsessed or just starting to figure out your style, a good brief helps align everyone from Day One.

As part of our discovery process, we also guide clients through a detailed intake form designed to uncover lifestyle preferences, spatial needs, and design goals. It’s the first step toward building with intention — and it helps us get to know you beyond the blueprint.

Here’s how to create a brief that gives your architect insight, not just inspiration.

1. Start With Lifestyle, Not Layout

Instead of diving into square footage or floor plans, start by describing how you want to live in your home.

• What’s your morning routine?
• Where do you spend most of your time?
• Do you entertain often?
• Is privacy important?

Why it matters: A great design supports your life — not just your Pinterest board.

2. Describe the Feeling You Want to Create

Design is emotional. Words like calm, cozy, modern, bold, airy, or grounded help us understand the tone you’re after.

Bonus tip: Share hotel stays or restaurants you’ve loved — they can reveal more than you think.

3. Get Clear on Your Must-Haves vs. Nice-to-Haves

Be honest about what’s non-negotiable versus what you’re open to exploring.

• A spice kitchen?
• Main-floor guest suite?
• Zero-threshold showers?
• Passive house certification?

Why it matters: It helps us prioritize your budget and space for what matters most.

4. Include Visual References — But Curate Them

We love inspiration images, but more isn’t always better. Pick 8–12 images that truly reflect what you love — and add notes about why they resonate.

Why it matters: One photo of a bathroom might reflect a tile detail you love — not the whole design. Clarity saves time.

5. Talk About the Future

Are you planning to grow your family? Work from home long term? Age in place? These insights shape how we think about everything from entryways to structural planning.

Why it matters: The best homes don’t just look good now — they grow with you.

Building With Intention

You don’t need to be a design expert to write a great brief — you just need to know who you are, how you live, and what you value. We’ll take it from there.

Want help putting your thoughts into action? We’d be happy to guide you through the design brief process — and help you turn vision into structure.